Friday, January 16, 2015

Stop Loop Giveaways 2015

Today I want to talk about a very serious problem that's recently infiltrated my favorite form of social media: the loop giveaway. If you follow small boutiques or bloggers I'm willing to bet your Instagram feed has lately been filled with these posts too. I've thought about unfollowing every account I see post one but I'm afraid that before too long I'll be left with only a handful to follow. The idea of possibly winning $700 to your favorite store is very appealing and before you know it you've fallen down the rabbit hole. Halfway into following the required 53 accounts you realize maybe you don't really want that gift card this much, but you're too far in to stop now. It's okay though because unfollowing all those unwanted accounts will give you something to do while waiting in the Starbucks line.

In all seriousness I understand the appeal of loop giveaways for sponsors. It's an easy way to get a ton of exposure and followers who'll hopefully stick around. But unfortunately, except for the one winner, they aren't as beneficial for the 2500 people who enter. When you want me to follow, like, comment, and tag a friend over 30 times that 1 in 2500 chance of winning doesn't seem worth it. This doesn't have to be the case, with just a few tweaks loop giveaways can be a fun and beneficial experience for everyone involved.



1. Limit the number of sponsors in the giveaway - more than 15 is pushing it
2. Make sure all the sponsors are similar in appeal
3. Clearly state how many sponsors are involved
4. Clearly state how long the giveaway lasts - ideally no more than 48 hours
5. Clearly state how and when the winner will be announced
6. Don't make people tag friends for entries, that's just annoying
7. Make sure all sponsors post at the same time - hint keeping the number small greatly helps with this
8. Don't post about the giveaway more than once - this creates confusion
9. Don't take advantage of your new followers by spamming them with 100s of dumb posts a day
10. Make sure the winner is notified and receives the prize in a timely manner


Am I just being bitter that I've yet to win one of these, or do they annoy you too? I'm planning on hosting my own giveaway (of the non loop variety) soonish and I'd love to hear what you think makes a good giveaway vs a bad one.

PS Follow me on Instagram!

3 comments:

  1. I agree about the giveaways on Instagram/Facebook... They are annoying and far too excessive. Can't wait for your giveaway! I hope to host one sometime this year too!

    ReplyDelete
  2. I don't think you're being bitter at all! You have very valid points and I totally agree- especially about disclosing how many people you will have to follow. I've only done a few, and every time I'm always like, "when is this going to ennnndddddd?"!!!

    xo Always, Abby

    ReplyDelete
  3. I wholeheartedly agree! I find them almost manipulative in a way, because it's like the song that never ends from lamb chop!

    ReplyDelete

I think of every blog post as a conversation. I hope you'll join in and leave a comment so I'm not just talking to myself.